← All work
Growth · GTM · Customer insight

A self-replicating growth system that grew EFL market share 74%.

Digital + physical tools, customer service, demo upgrades and conversion-oriented marketing — a repeatable system built on real customer insight.

Role
Manager · Product & R&D
Company
Eureka Forbes
Years
2008 — 2013
Status
EFL Dream Team
At Eureka Forbes · Manager · Product & R&D

Built a self-replicating growth system of digital + physical tools, service, demo upgrades and conversion-led marketing that grew Eureka Forbes market share 74%.

The self-replicating loop: understand the customer, act, learn, repeat. It compounded into 74% market-share growth.

The problem

Growth was being chased channel by channel — no repeatable system, and little of it grounded in what customers actually wanted.

What I built

A self-replicating growth system: digital and physical tools working together, customer-service and demo upgrades that lifted conversion, conversion-oriented marketing, and a habit of mining every interaction for insight to feed the next sale.

The outcome

Eureka Forbes market share up 74% — and an EFL "Dream Team" award for the system that did it.

Why it works

We understood the customer first, then built a system that repeated itself. It compounded for years.

Recognition

Awards & honours.

Eureka Forbes — Dream Team Award

Want something like this?

Tell me what you're building. I reply within 48–72 hours.