A self-replicating growth system that grew EFL market share 74%.
Digital + physical tools, customer service, demo upgrades and conversion-oriented marketing — a repeatable system built on real customer insight.
Built a self-replicating growth system of digital + physical tools, service, demo upgrades and conversion-led marketing that grew Eureka Forbes market share 74%.
The problem
Growth was being chased channel by channel — no repeatable system, and little of it grounded in what customers actually wanted.
What I built
A self-replicating growth system: digital and physical tools working together, customer-service and demo upgrades that lifted conversion, conversion-oriented marketing, and a habit of mining every interaction for insight to feed the next sale.
The outcome
Eureka Forbes market share up 74% — and an EFL "Dream Team" award for the system that did it.
Why it works
We understood the customer first, then built a system that repeated itself. It compounded for years.