roboashishI'm a mechanical engineer who never stopped building.
I started on the factory floor, refrigerators at LG, water purifiers at Eureka Forbes, and never put the tools down. Fifteen years on, I still take products from the first sketch to the production line, and I direct the software and AI that run them. I've worn most of the hats a product needs: design, manufacturing, product planning, marketing and strategy. That full span is the whole point — it's how an idea actually becomes a thing people can buy.
Six disciplines, one product brain.
From the drawing board to AI.
SFHL Innovations — Founder & Director [Nasscom Emerge 50 · Incorporated Jun 2024]
Built the venture from zero toward a ₹1.5–2 Cr business — 5-person cross-functional team, third-party vendors managed through complex multi-phase deployments. Key clients: Reliance, Model Economic Township, Manipal Technologies, Aromee Brands.
- AiTrack RTLS — Sub-metre indoor worker-safety & asset-tracking: BLE anchors + k-NN RF-fingerprinting on an edge gateway over MQTT, live ops cockpit, productised GTM with ROI calculator and risk-free pilot. In commercial pilots.
- InfraOS — Unified land-parcel records, GIS, drone earthwork-volumetrics and ICCC city-surveillance for Reliance / METL. +8% throughput.
- Helix (AI COO) — Multi-agent AI covering 6 business functions, with a roster of specialist agents and enterprise skills. Proven on SFHL's own ventures first; piloting at 4 enterprises.
- Papa Rhymes — AI-enabled early-childhood EdTech: multilingual content, learner journeys, engagement analytics. 1M+ users. Live: rhymes.socioapps.in
- Also carried: SecureMe Devices (securemedevices.com) · ThinkMPI (thinkmpi.com) · iHRMS.
FirstCry — Business Lead, IoT & New Business (GM)
Owned the IoT P&L from inception across India & GCC: smart speakers and edge-AI monitors — smart apps & devices for kids.
mPossible Consulting — Builder & Director
SecureMe, the world's first $10 safety device (patent filed); tracking and civic-tech for enterprise & government.
Eureka Forbes — Strategic Product Development & R&D
Geneus (India's first chassis-type purifier, −70% service time), the world's first pay-per-use IoT water purifier, Aquaguard Infiniti. Built a self-replicating sales system: +74% market share growth.
Videocon Industries (Kenstar) — Strategic Product Planning
20-product home-appliance portfolio, 9 new USPs, 20% revenue growth through product-led differentiation.
LG Electronics — R&D, Home Appliances
40+ refrigerator model launches across categories; 7 Six Sigma projects. Cross-functional R&D at scale.
Godrej & Boyce — Graduate Engineer
Where the factory floor first taught me how a product really gets made.
Firsts that created their categories.
India's first Makers Lab
Founded Drishti at NIT Surat — a project-based learning model where students design and build real industry-grade projects under professor mentorship. Student-run and thriving 20+ years on.
World's first pay-per-use IoT water purifier
GPRS-metered, credit-billed — businesses pay only for what they use. Created the Hardware-as-a-Service vertical at Eureka Forbes.
World's most affordable personal-safety wearable
ERRS — the $10 safety device. BLE mesh-net positioning, Core77 / Microsoft international finalist, TED India recognition.
A rare full-stack — mechanical to AI.
The whole product
Mechanics, electronics, firmware, full-stack and AI in one mind. Fewer handoffs, and decisions that stay coherent from the first sketch to the last.
Design → factory → market
I've shipped on real production lines and owned a P&L. I know what survives DFM, costing and a GTM once it leaves the drawing board.
Still close to the craft
Fifteen years in, I still read the code, review every build and take the architecture calls myself — not to prove anything, but because that's where you learn what a product actually needs.
Skills & capabilities.
AI & connected systems
Product & delivery
Software & cloud
Mechanical & design
Backed by the work.
Education
NIT Surat (SVNIT) — B.E. Mechanical Engineering
IIT Madras — Adv. Certification, Software Engineering for Cloud, Blockchain & IoT
Stanford d.school — Design Thinking Action Lab (Team Lead)
Stanford Strategic Decisions Group — Introduction to Decision Quality (Team Lead)
Let's build something that ships.
Tell me what you're making. I reply within 48–72 hours.